Posts filed under ‘Social Media’
Google aims to change social media game for businesses
It may have taken them a bit longer than most had expected, but it appears as though Google is ready to dive into the social media sphere. The company launched the +1 feature in search results in March, which parallels Facebook’s “like” as a way of denoting social recommendations in a Google search. The +1 button does carry a few more interesting features however, including the notion that pages that you +1 will show up in the Google search results of people within your Google network. Organic search results are essentially replaced with the recommendations of your peers, which is a core function of social media.
Naturally, this implementation has important ramifications for businesses that depend on their online presence to generate sales.
According to the Business Insider’s Chart of the Day (above), nearly 40% or the 418 U.S. consumers surveyed responded that Google was the first site they turned to when making an online purchase, while only 1% said that they asked their friends on Facebook.
Furthermore, Google is poised to meet the Facebook behemoth head-on with the recent advent of the Google+ social network service. Currently optimized for consumer usage, the company will be admitting a select group of businesses into a Google+ pilot test to gauge how users interact with commercial brand Profiles through the platform’s various services.
Google+ offers users the chance to dictate the distance between them and their followers by placing them into groups, or Circles, and Hangouts, a video conferencing app.
It will be interesting to see how users interact with businesses through these services from Google+, Facebook and other social networks, many of which offer new levels of access and closeness to commercial brands.
For more information on Google+, check out the video below.
July 20, 2011 at 11:34 AM Michael R. Fossano Leave a comment
MagnaMan Visits the 2011 Chicago Auto Show
Our magnetic little friend is well on his way to becoming a true gearhead. After making an appearance at the 2011 North American International Auto Show in Detroit a few weeks ago, MagnaMan was spotted taking in the sights and sounds at today’s Chicago Auto Show media preview. This year’s event was packed with exciting news from several automakers, including the unveiling of the Chevrolet Camaro ZL1, Dodge Charger SRT8 and Volkswagen Jetta GLI.
Stay tuned to find out where MagnaMan’s travels will take him next!
You Click, We Give! Campaign Delivers 8,000 Meals
We’re happy to announce that our “You Click, We Give!” donation campaign was a success, smashing through the 1,000-click goal before Christmas Day—over one month ahead of its scheduled end date. Thanks to your interaction, over 8,000 meals have been supplied through Forgotten Harvest to those in need this winter. The response to our campaign has been overwhelmingly positive, with responses ranging from simple, yet gracious “thank yous” to other warm, heartfelt sentiments.
As stated in a previous post, one of our goals for 2011 is to “stay connected” and engaged with our community, clients and peers. We’re more than pleased with the initial results and are looking forward to continuing to spread the theme throughout the year.
Be sure to stay connected with us here, on Facebook and Twitter for the latest PCG news—and to track the travels of MagnaMan as he makes his way throughout metro Detroit and abroad!
MagnaMan Visits 2011 NAIAS
Now that the 2011 North American International Auto Show is officially in the books, the anticipation has begun for many of the hot, new automobiles to hit showroom floors. This was the second straight year that NAIAS experienced a bump in attendance, which included the breaking of a single-day record from 1993 of 74,900 for a Friday, with 75,327 attending this year. Some people go to the show to browse for potential new vehicles, while others might be on hand to check out the sleek, new concept cars or the latest technological innovations. Presumably, however, everybody walks away from the show with an idea of what their “dream car” is, whether it’s a speedy Maserati, a laid-back Maybach or even a Toyota Sienna Swagger Wagon.
As you can see, MagnaMan has his sights set pretty high…
Were you able to make it to NAIAS? If so, what were some of your favorite highlights? Feel free to comment and let us know!
A New Wrinkle Added to LinkedIn
LinkedIn has become an increasingly popular business hub, with over 65 million users connected together to engage in a free-flow of business ideas, information and potential business ventures and to (re)discover contacts. The network allows users to link up with others within three degrees of separation. As such, it affords the user the chance to control what information of theirs is visible to those who are not a part of their network.
Seemingly in an under-the-radar fashion (perhaps thanks to social media behemoth Facebook‘s recent OpenGL API launch and new “like” buttons), LinkedIn has added a significant feature of their own: new link-sharing features. (more…)
